Avance

Coors Brewers

The challenge

To improve the performance of Coors Brewers underperforming loan and trade credit portfolio while protecting the integrity of its reputation for customer service.

The solution

Coors Brewers was the first to identify business process outsourcing as a risk and performance management tool, and worked with Avance to create an enhanced credit management function, complete with transfer of all staff under TUPE law.

To begin with, the loan management process was outsourced to Avance, so that all loans and new loan approvals were managed “cradle to grave� by an expert team. In a second phase, the trade credit management process was outsourced to Avance, so that all credit from the point of invoicing, including all new credit checks and agreements, was managed remotely.

The result

The project was highly innovative for the brewing industry, but was an undoubted success from the outset. It delivered risk and performance improvements to Coors Brewers, plus significant cost savings, while protecting the integrity of the Coors brand among its customers. This BPO project has since been emulated across the industry, with Avance becoming the lead provider of advice and full BPO solutions.